DiDi
About DiDi
The work made for DiDi runs to 4 verified projects since 2025 — mostly Campaign, Brand and Video. Most of it comes from 4 teams, including The Editors, Electric Sheep Music and Sunday Gravy. The people who work most often on DiDi projects include Olivia Simpson, John Pace and Mark Burnett.
Trending projects
DiDi projects with the most verified people and teams
Inside the DiDi network
The people, teams, and projects that make up the DiDi network
Featured project
Yes, I DiDi
The "Yes, I DiDi" campaign positions DiDi as more than just an affordable rideshare option, but as an enabler of memorable nights out in Australia and New Zealand. Centered around Nudgy, a mischievous flute-playing character created with meticulous detail, the campaign uses surreal, absurdist storytelling directed by Jim Hosking to stand out and spark cultural conversation. Its modular design allows for hundreds of edits across social, radio, OOH, partnerships, and activations, nudging people to say "yes" at key social moments. Even before launch, unbranded clips of Nudgy went viral with over 50 million views, embedding DiDi into culture. According to DiDi’s CMO Tim Farmer, the campaign is an invitation to embrace more experiences made possible by DiDi’s value and reliability, while creative agency Sunday Gravy highlights its bold, distinctive design system as key to lasting impact.
Teams spotlight
The teams with the most verified roles on DiDi projects
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People spotlight
The people with the most verified roles on DiDi projects
