Dirección General de Tráfico
About Dirección General de Tráfico
The work made for Dirección General de Tráfico runs to 1 verified project since 2026 — mostly Brand and Campaign. Most of it comes from 3 teams, including Ogilvy, IKI Group and Be sweet films. The people who work most often on Dirección General de Tráfico projects include Mabel Segarra.
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Pedestrians
Spain’s Directorate‑General for Traffic has launched “Pedestrians,” a Holy Week awareness campaign highlighting the dangers of mobile phone use while crossing the street. With one in three pedestrians admitting to frequent phone use while walking, and 86% acknowledging reduced attention at crosswalks, the campaign underscores how distraction can have fatal consequences — 320 pedestrian deaths were recorded in 2024. The 30‑second spot depicts a man absorbed in his phone, oblivious to surreal scenes around him, until distraction leads to a car impact. Distributed across TV, radio, print, digital, and social from March 24, the initiative delivers a stark warning: staying glued to a screen at the wrong moment could mean losing everything.
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