Directorate-General for Traffic
About Directorate-General for Traffic
The work made for Directorate-General for Traffic runs to 1 verified project since 2025 — mostly Brand, Campaign and Design. Most of it comes from 5 teams, including Ogilvy, Hogarth (Legacy) and ROMA. The people who work most often on Directorate-General for Traffic projects include Alex Palma and Juan Bascon Sever.
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The people, teams, and projects that make up the Directorate-General for Traffic network
Featured project
In a Traffic Accident, You Can Die or Lose Your Life
Ogilvy Madrid, in collaboration with Hogarth Spain, created the “In a traffic accident, you can die or lose your life” campaign for the Directorate-General for Traffic to confront the emotional toll of road accidents on perpetrators. The campaign illustrates that even if a driver survives, causing a fatal accident leaves them forever burdened by guilt, showing that part of their life “remains on the road.” Deployed across TV, outdoor, and digital channels, the work goes beyond traditional prevention messaging to emphasize the psychological and social consequences of reckless driving, reinforcing collective responsibility and the human impact of every decision behind the wheel.
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The teams with the most verified roles on Directorate-General for Traffic projects
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People spotlight
The people with the most verified roles on Directorate-General for Traffic projects
