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Create a lasting impact through six second videos, with the aim of showcasing temptation and the product in short and concise digital ad. Doc’ wanted to connect with a younger target group (Gen Z), while still staying relevant within the existing consumer group, a slightly older primary target group. Doc’ is a well established Norwegian product launched in 1971, produced by Nidar in Trondheim. Despite scoring high on awareness, the brand needed a refresh of its image among younger target consumers. We created a social media driven campaign using 3D motion graphics, combined with custom music to drive sales and build brand recognition in a younger target group. The output consisted of four 6-second videos for digital channels, stills and animated sponsor spots for TV. Agency: Very Agency https://www.veryagency.com/work