Dos Equis
About Dos Equis
The work made for Dos Equis runs to 9 verified projects since 2017 — mostly Campaign, Advertising and Brand. Most of it comes from 14 teams, including LePub, Smuggler and M Booth.
Trending projects
Dos Equis projects with the most verified people and teams
Inside the Dos Equis network
The people, teams, and projects that make up the Dos Equis network
Featured project
Most Interesting Man
Dos Equis has revived its iconic “Most Interesting Man” character in a new social-first campaign that reintroduces him after years of cultural absence, reframing him as the “Least Most Interesting Man” who has lost his spark in a more mundane world. The relaunch imagines his journey back to form, with one sip of Dos Equis triggering the return of his confidence, charm, and legendary persona. Blending nostalgia with modern humor, the campaign updates the brand’s long-running “Stay Thirsty” platform, tapping into the character’s enduring meme status while repositioning him for today’s audiences through storytelling, social content, and experiential moments.
Teams spotlight
The teams with the most verified roles on Dos Equis projects
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People spotlight
The people with the most verified roles on Dos Equis projects