Dyrenes Beskyttelse
About Dyrenes Beskyttelse
The work made for Dyrenes Beskyttelse runs to 3 verified projects since 2024 — mostly VisualIdentity, Strategy and Campaign.
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Snude & Pels
The "Snude & Pels" campaign by Dyrenes Beskyttelse (Animal Protection Denmark) is a creative initiative designed to raise awareness about the health issues faced by brachycephalic (flat-faced) dogs. It features a fictitious veterinary clinic called "Snude & Pels" that appears to offer cosmetic surgeries for pets. This clinic has a dedicated website and Facebook page, which redirect visitors to a campaign site providing information on healthy breeding practices and tips for prospective dog owners. The campaign highlights the chronic health problems resulting from breeding dogs for extreme physical traits and promotes a shift towards healthier breeding practices without stigmatizing specific breeds or their owners. It underscores the need for legislative changes to better regulate animal breeding and protect pet welfare in Denmark.