Egmont
About Egmont
The work made for Egmont runs to 2 verified projects — mostly Design, VisualIdentity and Website.
Inside the Egmont network
The people, teams, and projects that make up the Egmont network
Featured project
EGMONT
Founded in 1878 with a printing press and a bold vision, Egmont has upheld its mission for over 140 years: to bring stories to life. These stories resonate on a personal and societal level—moving hearts, inspiring change, and supporting vulnerable children and youth. As part of Egmont’s brand transformation, the agency developed a unifying narrative that embodies the company’s identity across all business units. This effort led to a refreshed brand expression that builds on the existing logotype while enhancing clarity, relevance, and emotional impact. The new visual identity reflects Egmont’s core values and commercial strength, culminating in a more intuitive, engaging website experience. The identity system celebrates the creative process. Strong typographic and layout principles are brought to life through a subtle but effective animation: text appears as if typed live, with a blinking cursor at the end—emphasizing that the story is still unfolding. This simple animation device invites the viewer into the mind of the creator, reinforcing the brand’s essence. The typographic choices echo Egmont’s deep roots in publishing, reinterpreted with a modern tone. A fixed pairing of color palettes ensures consistent yet flexible expression across a wide range of contexts, from corporate communication to public-facing campaigns. An honest documentary photography style adds emotional depth, spotlighting the people and products at the heart of Egmont’s storytelling.