Elkjøp
About Elkjøp
The work made for Elkjøp runs to 7 verified projects since 2017 — mostly Advertising, Campaign and Commercialshortfilm. Most of it comes from 2 teams, including Nord DDB and DDB (Legacy). The people who work most often on Elkjøp projects include Christine Platon, Per Welén and Kristofer Gullard Lindgren.
Trending projects
Elkjøp projects with the most verified people and teams
Inside the Elkjøp network
The people, teams, and projects that make up the Elkjøp network
Featured project
Urban Miner
Insight: Less than 20% of all e-waste worldwide is recycled, but the world is dependent on the valuable metals inside old electronics to produce new ones. Recycling of e-waste at Elkjøp, the Nordic’s largest tech retailer, had fallen by 6% compared to the year before and they wanted to change this trend. How could Elkjøp teach people about the value of old electronics and encourage them to recycle? Your old gadgets are a goldmine. In collaboration with Microsoft and Minecraft NORD DDB created a new e-waste recycling service based on the gameplay mechanics of the world’s most popular game called Urban Miner. In Minecraft you mine for resources to create the world you want. NORD DDB brought this gameplay behavior into the real world and encouraged people to mine their old gadgets for Minecoins they can use back in the game. Impact: 13.8% increase in e-waste recycling at Elkjøp stores. Over 17 tonnes (and counting) of old gadgets have been recycled. More than nine million Minecoins have been redeemed.
Teams spotlight
The teams with the most verified roles on Elkjøp projects
Team
Team
People spotlight
The people with the most verified roles on Elkjøp projects
