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Emulait, a pioneering parent-first baby brand startup, is launching its flagship product, the world's first biomimetic baby bottle, in the European market, accompanied by a global social media campaign titled "Born for now." Developed by creative agency B-Reel, the campaign aims to empower parents and foster confidence in the feeding experience, encouraging the involvement of various family members. The centerpiece comprises two cinematic-style films illustrating how Emulait's innovative design mirrors a mother's breast, emphasizing meticulous research and engineering in shape, color, elasticity, and texture. The first film, "Latch on to Something Big," delves into the bottle's unique features, celebrating freedom of choice and concluding with the tagline "Born for now." The second film, "Proud to be a replica," creatively navigates Meta's censorship rules, playfully protesting as the bottle's nipple and areola undergo blurred censorship. Directed and photographed by Jessica Sidenros, the campaign also incorporates still images capturing intimate moments between parents and their babies. The campaign, set to launch on social media, seeks to redefine the feeding experience and promote Emulait's nature-inspired and scientifically-backed baby bottle.
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