The first proposition campaigns under Eneco's new brand platform "Wie doet er mee?" ("Who's in?"). The platform launch invited everyone to get moving on the energy transition. These two follow-up films show exactly how consumers and businesses can join in, swapping doom-thinking for "doendenken", a focus on what is already possible today. The consumer film promotes Eneco VoordeelMomenten, an automatic 30% discount on the electricity rate at fixed hours (22:00–05:00 and 10:00–17:00), so that shifting a wash or other household use becomes part of the daily routine, good for the wallet and for a less congested grid. The business film gives a shout-out to entrepreneurs already making their companies sustainable, such as Eric-Jan Verkuil of SportBit Manager, who upgraded his office building step by step with Eneco as a partner. The campaigns run across TV, radio, online video, social and display in the Netherlands and Belgium.