In 2021, Ericsson rolled out a new vision and purpose strategy, created to shift perceptions amongst those who know the brand and create awareness amongst those who don’t, to solidify Ericsson’s position as an innovative industry leader and position for future growth. In 2022, Ericsson partnered with Merkle B2B to bring to life their new ‘Imagine Possible’ platform to demonstrate how technology can help solve some of the world’s biggest challenges.