Ericsson
About Ericsson
The work made for Ericsson runs to 6 verified projects since 2020 — mostly Strategy, Campaign and Brand.
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Ericsson Brand Refresh
Ericsson's three-bar Econ has been the company's most recognisable mark for decades, but its identity had come to rely on standalone assets rather than one expressive system. This refresh keeps the existing logo and turns the Econ itself into the engine of a new visual language: the bars are rendered as soft, sculpted forms that bend, overlap and frame photography, becoming key visuals in their own right. A redesigned, fuller colour palette of deep blues and violets with warmer gradients gives the brand more richness, while circular crops and portrait-led imagery bring a more human tone to B2B messages about 5G and network technology. The system runs across social, digital screens, event signage, product communication and film, and won a Red Dot Award 2026 in Corporate Design and Identity.