Essilor
About Essilor
The work made for Essilor runs to 1 verified project since 2018 — mostly Video, Campaign and Advertising. Most of it comes from 1 team, including Carbon. The people who work most often on Essilor projects include Ben Girdwood, Dan Noren and Matthew Sackley.
Inside the Essilor network
The people, teams, and projects that make up the Essilor network
Featured project
Out of Focus
Carbon teamed with Golin to design, direct, and produce a fully cgi-animated cinema-release campaign for optics company Essilor, aiming to create a meaningful and emotional piece encouraging parents to recognize the signs of myopia in children. Despite a limited schedule we focused squarely on the benchmark for character-driven emotional cgi storytelling, Pixar’s famously eye-misting Up, and for character styling we looked at modern classics, Despicable Me and Inside Out. Carbon CD Liam Chapple was keen to get stuck into such a creative concept: ‘This is exactly the kind of creative brief we hope to receive because we love to be involved from the inception of the story and early concept development and storyboarding, all the way through animatics, edit, and look development to the final image and sound design. The storytelling element of the film gave us the opportunity to push the research stage, exploring the backstories of the film’s protagonist Mia along with the extended cast, expanding on character development both visually and from a personality standpoint, which in turn gives motives for the action.
Teams spotlight
The teams with the most verified roles on Essilor projects
Team
People spotlight
The people with the most verified roles on Essilor projects
