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Oakley and Meta are taking their Oakley Meta smart glasses to Super Bowl LX with a high-energy campaign created by Mother Los Angeles, built to showcase the performance-driven capabilities of the brand’s AI-powered eyewear on one of the world’s biggest stages. Set against the intensity of elite sport, the Big Game spot brings together a diverse, star-studded cast including director Spike Lee, streamer iShowSpeed, NFL icon Marshawn Lynch, PGA Tour player Akshay Bhatia, and Olympians Kate Courtney, Sky Brown, and Sunny Choi, each demonstrating the glasses in visceral, action-packed scenarios. Ahead of the full broadcast on February 8, the brands teased the campaign with a 10-second preview and promotional stills, setting the tone for a film that positions Oakley Meta Performance AI Glasses as a tool designed for athletes, creators, and competitors who live in the moment and push performance to the edge.
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