Essity
About Essity
The work made for Essity runs to 5 verified projects since 2022 — mostly Campaign, Brand and Video. Most of it comes from 11 teams, including Publicis, Cabin Edit and Untold Studios.
Trending projects
Essity projects with the most verified people and teams
Inside the Essity network
The people, teams, and projects that make up the Essity network
Featured project
Never Just a Drop
Bodyform has launched Never Just a Drop, a UK campaign for Bodyform Ultimate, its #1 product for heavy periods, challenging outdated period narratives and highlighting the often-invisible impact of heavy flows. Research shows most women experience heavy periods, yet many struggle in silence, altering plans, travel, and wardrobes due to anxiety about their period products. The integrated campaign, created by AMV BBDO, spans TV, social, OOH, and PR, centering on a giant blood droplet symbolizing the collective annual blood loss of UK women with heavy periods—over two Olympic swimming pools’ worth. A striking PR activation featured the World’s Strongest Woman carrying the droplet at Liverpool St station, illustrating the physical and emotional weight of heavy periods. Complementary media includes a product film capturing relatable moments of tension, oversized OOH installations, and Meta and TikTok ads. To support travelers, Bodyform is donating 20,000 Ultimate pads at Liverpool St station, as part of its broader commitment through the Period Equity Alliance. The campaign continues Bodyform’s mission to show that periods are never just a drop, offering protection, visibility, and reassurance to women+ managing heavy flows.
Teams spotlight
The teams with the most verified roles on Essity projects
Team
Team
Team
Team
Team
Team
Team
Team
People spotlight
The people with the most verified roles on Essity projects