Eurail
About Eurail
The work made for Eurail runs to 2 verified projects since 2018 — mostly Strategy, Insurance and Video.
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Journey
Eurail B.V, the organization behind Eurail and Interrail Passes, collaborates with full-communications agency krow Group to launch its global 2024 brand film, ‘Journey’. This film redefines travel as a journey of discovery and connection, translating the unique experiences of cross-border rail travel into emotional narratives. In 2023, Eurail B.V achieved a milestone by selling over 1.2 million Eurail and Interrail Passes globally, prompting krow Group to depict the diverse stories of these travelers. Targeting solo Gen Z travelers, millennial families, and older couples, the campaign ‘Journey’ unfolds through three micro storylines set in Italy, Slovenia, and Croatia, illustrating the expansive rail network and connections among travelers. The campaign includes an original track composed by Julie Thompson and will be showcased across major digital and social media platforms until the end of summer 2024. Credits: Brand: Eurail.com Strategist: Kavita Kooijman Agency / Creative: Krow Managing Partner: Owen Farrington