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New Year's resolutions revisited. New Year’s resolutions. We all have them, and we all give up on them sooner or later. Or rather sooner than later, because according to research most people quit their resolutions on the 11th of January, making it the official Quitter’s Day. FamousGrey decided to change that, by taking these commitments to a new level. Since people can’t seem to keep their motivation burning, they decided to do it for them. FamousGrey e-vited their clients, prospects and partners to share their resolutions for the new year on a dedicated website. From January 11th onwards, FamousGrey retargeted them with highly personalised messages, reminding them of their resolutions and motivating them to power through. Result: 1.226 resolutions were kept burningTeams spotlight
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