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Filorga, a leading French cosmetics brand, commissioned MONOGRID to design and develop its first temporary beauty lounge and shop in Milan Central Station. This project blended set design, interactive installations, and striking visuals to create a standout presence in one of the city's busiest locations. Tasked with curating both the exterior and interior of the pop-up, the team navigated the challenge of integrating Filorga’s identity within a pre-existing structure by designing custom furniture and graphics aligned with the brand’s aesthetic guidelines. To enhance the customer experience, several digital elements were incorporated. A dedicated website, accessible exclusively from the temporary store, expanded the range of services, activations, and content while offering a seamless UX/UI. An interactive screen brought classic cabinet displays to life with three CGI animations showcasing the textures and tactile qualities of Filorga’s cosmetic collections. Additionally, a digital skincare bar with touchscreens provided detailed product information, allowing customers to explore the brand’s range independently. The result was a visually compelling, innovative space that was both engaging and functional.
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