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The "MILES IN ACTION" campaign by Flying Blue, the loyalty program of Air France-KLM, focuses on encouraging members to use their earned miles for charitable activities and community support. Through this campaign, Flying Blue members can donate their miles to various causes, thereby enabling positive change and making an impact on communities worldwide. This initiative highlights the program's commitment to social responsibility, providing members with opportunities to contribute to charitable organizations and support meaningful projects. The campaign is part of Flying Blue's broader efforts to enhance member engagement and promote the versatile use of earned miles beyond travel rewards.