Flying Blue
About Flying Blue
The work made for Flying Blue runs to 4 verified projects since 2019 — mostly Campaign, CustomerExperience and Strategy.
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Turning Miles into Memories
Turning Miles into Memories sets a 2005 travel photo beside its 2025 counterpart. A backpacker under the stars becomes someone working from a lakeside deck. A couple on a moped in Thailand becomes a family selfie in a tuk-tuk. Leaving home becomes an airport reunion. A hire car becomes a walk along the coast. A hotel key becomes a poolside stretch. A first trip becomes a Platinum lounge, and the lounge itself flips from a laptop to a nap. Every frame was generated rather than photographed, so the same before-and-after could cover many places and ages. The line on the posters is “Turning Miles into Memories, for 20 years.” It is this loyalty programme’s first international advertising campaign, for its twentieth year. Posters went up on 2 June 2025 in the hubs at Paris-Charles de Gaulle, Orly, Amsterdam Schiphol, and New York JFK, digital and lenticular, and stayed in market through the end of October, with social, CRM, and a July Spotify playlist built from a member’s own taste in music. From 15 September, a draw called Miles of Memories ran in more than 40 countries. Winners were offered 200,000 miles to go back to a place from those twenty years. That draw sits inside this campaign.