FreshDirect
About FreshDirect
The work made for FreshDirect runs to 2 verified projects since 2024 — mostly Brand, Strategy and Campaign. Most of it comes from 1 team, including RPA. The people who work most often on FreshDirect projects include Taylor Black, Sabrina De Luca and Wendy Sandoval.
Trending projects
FreshDirect projects with the most verified people and teams
Inside the FreshDirect network
The people, teams, and projects that make up the FreshDirect network
Featured project
Real Food That’s Real New York
FreshDirect's new campaign, aims to attract busy, health-conscious millennial New Yorkers with the tagline "Real Food That’s Real New York." The campaign features iconic New York symbols, like a Yankees hat and the Statue of Liberty, made out of FreshDirect’s local produce, reinforcing the brand’s connection to the city. The creative targets millennials with visuals showing urban New Yorkers leading hectic lives, emphasizing the company’s commitment to convenience, quality, and sustainability. FreshDirect sources 90% of its produce directly from local farms, delivering food that is seven days fresher than grocery stores. To stay competitive in the crowded grocery delivery market, FreshDirect offers $50 off first orders using the code REALNY. The campaign is handled by RPA, an independent ad agency, and seeks to further distinguish FreshDirect as New York's go-to grocery service amidst a rising demand for healthy, sustainable food post-pandemic.
Teams spotlight
The teams with the most verified roles on FreshDirect projects
Team
People spotlight
The people with the most verified roles on FreshDirect projects
