Fritz Hansen
About Fritz Hansen
The work made for Fritz Hansen runs to 15 verified projects since 2022 — mostly Design, eTypes and Homework. The people who work most often on Fritz Hansen projects include Peter van Toorn Brix and Jan Nielsen.
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Inside the Fritz Hansen network
The people, teams, and projects that make up the Fritz Hansen network
Featured project
New Visual Identity for Fritz Hansen
Internationally acclaimed Danish furniture producer Fritz Hansen was in need of a revitalized brand underlining the brand’s exclusiveness and was characterised by luxury aesthetics and high quality design. When LOOP Associates began designing the brand’s new visual identity, we took a look at the current customer and in-store experience. In search for the company DNA, we investigated Fritz Hansen and the Scandinavian design heritage. The result was a revitalised minimalistic identity with a new, warm colour palette – and a new way of presenting the furniture on visuals, market communication and newspapers. To take the brand expression full circle, LOOP Associates extended it to Café Republic, situated in the National Gallery of Denmark. Fritz Hansen remains one of the Danish furniture industry’s flagships – still expanding to new markets. Our work resulted in a new international retail advertising and campaign universe, whereby photography and layouts can easily be integrated into advertisements anywhere in the world. Our store design was used in shops and showrooms in New York, London, Tokyo, Paris, Milan, Dubai, Seoul, and Copenhagen.
People spotlight
The people with the most verified roles on Fritz Hansen projects
