G-Star RAW
About G-Star RAW
The work made for G-Star RAW runs to 3 verified projects since 2025 — mostly Strategy, Brand and Campaign.
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Featured project
Anatomic Denim
G-STAR has launched Anatomic Denim, a bold project inspired by the anatomy and movement of the human body, continuing the brand’s design legacy since the Elwood in 1996. The initiative spans three pillars: a new denim collection, a global campaign by cult director Jordan Hemingway, and a monumental Anatomic Denim Gorilla art installation by Darwin, Sinke & van Tongeren. Hemingway’s cinematic campaign strips athletes from gymnastics, pole dancing, cycling, and calisthenics of their usual apparatus, showcasing pure movement as the essence of the collection.