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Translating advanced biotechnology into a vivid and expressive visual world, Geltor’s rebrand captures the possibilities of its animal-free designer proteins and Ingredients as a Service platform. Built around the company’s existing logo, the refreshed identity introduces an entirely new system of typography, colour, illustration and imagery designed to make complex science feel more tangible and engaging. At its centre is a series of distinctive 3D orbs, each representing the colourful environments and cellular inspiration behind Geltor’s ingredients. Although its proteins are produced without animals, their development draws inspiration from across the tree of life—from plants and marine ecosystems to animals and other natural forms. By combining scientific precision with rich, almost otherworldly imagery, the identity positions Geltor at the intersection of biotechnology, sustainability and creativity, communicating both the sophistication of its technology and the breadth of what its designer proteins can make possible.
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