GUBI
About GUBI
The work made for GUBI runs to 3 verified projects — mostly OEOStudio, DDA2022 and Development. Most of it comes from 2 teams, including Set Snail and Limbo. The people who work most often on GUBI projects include Morten Claussen, Søren Smidt and Niklas Sørensen.
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Inside the GUBI network
The people, teams, and projects that make up the GUBI network
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GUBI Upholstery Website
The GUBI Upholstery Collection is designed to give design lovers the inspiration to create interiors that suit their own style. The curation runs the gamut from bold, statement-making fabrics that capture the attention and set the mood of the space, to more subtle neutral staples that complement and enhance other design features. Danish Gubi arbejder med materialer i den fysiske verden. Med taktilitet og med de følelser stofligheden vækker i os. Men samme stoflighed er vanskelig at formidle gennem en skærm. For hvordan kan vi genskabe de kuldegysninger vi får, når vi lader fingrene glide hen over det helt rigtige materiale, når lyset rammer stoffet på den måde der gør, at vi kan forestille os præcist, hvordan det vil se ud i vores eget hjem? Og hvordan kan vi samtidigt udnytte den digitale platforms styrker, og lade alle tænkelige variationer og kombinationer få frit spil, fordi vi ikke er belastede af fysiske begrænsninger? Det var udfordringen og udgangspunktet for Gubi Upholstry projektet. Gubi Upholstry er et digitalt projekt fra yderst til inderst. Det er et website, der gør brug af mekanismer, som vi kender fra e-commerce og fra immersive brand websites, og der er ikke sparet på mulighederne for sortering, relateret indhold, bestillingsflows og for den sags skyld de langsigtede, bagvedliggende muligheder for tilføjelse og vedligeholdelse af indhold. Men oven på motoren af digitale muskler, ligger oplevelsen. Fornemmelsen. Der, hvor det digitale bliver identitetsbærende. For hvordan føles siden? Hvad sker der i interaktionen? Hvordan giver den ene visning eller side plads til den næste, og hvordan bliver pixels til stof, der næste kan mærkes? Det løses i Gubi Upholstry i samspille mellem den solide, omend til tider eksperimenterende arktiektur, de intuitive taksonomiske koblinger, og det grundlæggende eksekvering i design og frontend-kode. Målet med Gubi Upholstry er ikke direkte salg. Det er formidling, og det er at sikre den gode oplevelse uden for det fysiske rum. Derfor er de bedste resultater dem, som ansatte, forhandler og slutkunder bringer - kvalitativt. Og at dømme efter sitets hidtidige modtagelse, både internt og på det store, åbne internet, gør Gubi Upholstry præcist, hvad det var tænkt til at gøre. Det bringer stofligheden gennem skærmen. English (Google translate) Gubi works with materials in the physical world. With tactility and with the emotions the texture awakens in us. But the same texture is difficult to convey through a screen. For how can we recreate the chills we get when we let our fingers slide over the right material, when the light hits the fabric in a way that allows us to imagine exactly what it will look like in our own home? And how can we simultaneously exploit the strengths of the digital platform, and let all conceivable variations and combinations have free play because we are not burdened by physical limitations? That was the challenge and the starting point for the Gubi Upholstry project. Gubi Upholstry is a digital project from the outside to the inside. It is a website that makes use of mechanisms that we know from e-commerce and from immersive brand websites, and the possibilities for sorting, related content, order flows and for that matter the long-term, underlying possibilities for addition have not been spared. and content maintenance. But on top of the engine of digital muscle, lies the experience. The sensation. Where digital becomes identity-bearing. For how does the site feel? What happens in the interaction? How does one view or page make room for the next, and how do pixels become fabric that can be felt next? It is solved in Gubi Upholstry in the interplay of the solid, albeit sometimes experimental, architecture, the intuitive taxonomic couplings, The goal of Gubi Upholstry is not direct sales. It is communication, and it is to ensure the good experience outside the physical space. Therefore, the best results are those that employees, retailers and end customers bring - qualitatively. And judging by the site's reception so far, both internally and on the large, open internet, Gubi Upholstry does exactly what it was meant to do. It brings the texture through the screen.
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The people with the most verified roles on GUBI projects
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