United Nations Development Programme
About United Nations Development Programme
The work made for United Nations Development Programme runs to 1 verified project — mostly DDA2022, WebDesign and Design. Most of it comes from 2 teams, including Set Snail and Limbo. The people who work most often on United Nations Development Programme projects include Søren Smidt, Jesper Lauridsen and Jesper Mayntzhusen.
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Dear World Leaders
Dear World Leaders is an initiative by the UN Development Programme to raise awareness of the global climate crisis ahead of COP26 in Glasgow - and beyond. Danish COP26 i Glasgow løb af stablen i efteråret 2021. Men for mange bliver mødet mellem delegerede fjernt og ukonkret, og i særdeleshed de allermest udsatte - dem som topmødet burde handle om - føler sig uden stemme i den elitære diskussion om mål, som færre og færre faktisk tror på, der bliver leveret på. Derfor satte UNDP sig på at forsøge på at demokratisere samtalen, og byde alle ind. Løsningen er et videodrevet website, der lader brugere uploade bidrag, hvori de italesætter deres egen, konkrete situation. Hvordan klimaforandringer påvirker deres lokation og deres nærmiljø. Oprindeligt skulle bidragene alene sorteres på geografi, men i udviklingen af konceptet stod det klart, at geografiske grænser deler os, men oplevelser og følelser samler os. Derfor blev den primære taksonomi baseret på menneskelige grundfølelser, og brugerne koblede følelser på videoerne ved upload, således at det samlende element blev hvordan vi hver især har det med klimaforandringerne, og ikke alene, hvor vi er priviligerede nok til at bo. Design og interaktion i løsningen signalerer “sense of urgency og alvor, og danner en tydelig kontrast til henvendelsesformen i projektets titel: Dear World Leaders. Tusindevis af videoer blev delt, og det lykkedes helt organisk at tiltrække bidrag fra flere offentlige personligheder (i Danmark eksempelvis fra Nicolai Koster-Waldau). 72% af hver video blev i gennemsnit set, og brugerne tilbragte op imod 8 minutter pr besøg på sitet i snit. Men den allervigtigste metric er antallet af lande fra hvilke projektet modtog bidrag. Hele 56 forskellige lande deltog, hvilket understregede, at projektet blev alt andet end euro-centrisk aflad, men faktisk gav en stemme til dem, der har mest brug for det. “Haven't slept in weeks, but for this campaign it's worth it . Climate crisis is already happening and we need action FAST.” - Mehmet Erdogan Communications Specialist for UNDP's Climate Promise English (Google translate) COP26 in Glasgow took off in the autumn of 2021. But for many, the meeting between delegates becomes distant and vague, and in particular the most vulnerable - those the summit should be about - feel voiceless in the elitist discussion of goals, as fewer and fewer actually believe in being delivered on. Therefore, the UNDP set out to try to democratize the conversation, and invite everyone. The solution is a video-driven website that lets users upload contributions in which they articulate their own, specific situation. How climate change affects their location and their immediate environment. Originally, the contributions were to be sorted solely by geography, but in the development of the concept it was clear that geographical boundaries divide us, but experiences and emotions unite us. Therefore, the primary taxonomy was based on basic human emotions, and users coupled emotions on the videos upon upload, so that the unifying element became how we each feel about climate change, and not just where we are privileged enough to live. Design and interaction in the solution signal “sense of urgency and seriousness, and form a clear contrast to the form of inquiry in the project title: Dear World Leaders. Thousands of videos were shared, and it succeeded completely organically in attracting contributions from several public figures (in Denmark, for example, from Nicolai Koster-Waldau). 72% of each video was viewed on average, and users spent up to 8 minutes per site visit on average. But the most important metric is the number of countries from which the project received grants. As many as 56 different countries participated, emphasizing that the project was anything but Euro-centric indulgences, but actually gave a voice to those who need it most. "Haven't slept in weeks, but for this campaign it's worth it. Climate crisis is already happening and we need action FAST. ” - Mehmet Erdogan Communications Specialist for UNDP's Climate Promise UNDP Mehmet Erdogan Communications Specialist Limbo Asbjørn Poulsen Strategic Director Søren Smidt Creative Director Anders Hecter Account Director Jesper Mayntzhusen Backend Developer Samarbejdspartnere Set Snail Frontend development Website Case site Category: Digital Design https://danishdigitalaward.dk/project/dear-world-leaders-2/
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