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Turn Up Life is an integrated national campaign by HearCanada designed to motivate audiences experiencing hearing loss to re-engage with life by showcasing how hearing devices help “turn up” everyday moments. The work was developed with strategy, creative, and media led by Wasserman — HearCanada’s partner after winning the account — and brought to life through production by Kiddo Productions, post-production and VFX by The Sequence Group, and audio by Vapor Music. The campaign spans broadcast, digital, social, and print, celebrating the vivid experience of sound and life regained.Teams spotlight
The teams with the most verified roles on HearCanada projects