HelloFresh
About HelloFresh
The work made for HelloFresh runs to 5 verified projects since 2021 — mostly Campaign, Social and Experiential. Most of it comes from 5 teams, including Initiative, SLAPS and Emotive. The people who work most often on HelloFresh projects include Jesse Muir.
Trending projects
HelloFresh projects with the most verified people and teams
Inside the HelloFresh network
The people, teams, and projects that make up the HelloFresh network
Featured project
K-Pop Dinner Hunters
HelloFresh Australia’s “K-Pop Dinner Hunters” campaign transforms dinnertime into a culture-led, participatory experience by tapping into the global rise of K-culture and fandom. Built as part of a broader shift toward earned-first marketing, the work moves beyond convenience messaging to position cooking as something energetic, social, and culturally relevant. The campaign integrates Korean-inspired recipes, creator-led content, and immersive social experiences to connect food with music and fan culture, including AR features that turn cooking actions into K-pop-style choreography and experiential activations designed for public engagement. Across product, social, and experiential channels, HelloFresh reframes dinner as a shared cultural moment, designed to be talked about, participated in, and driven by the enthusiasm of global pop culture communities.
Teams spotlight
The teams with the most verified roles on HelloFresh projects
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People spotlight
The people with the most verified roles on HelloFresh projects