HMRC
About HMRC
The work made for HMRC runs to 1 verified project since 2024 — mostly Strategy, Campaign and App. Most of it comes from 6 teams, including Stink Films, MG OMD and Shift Post.
Inside the HMRC network
The people, teams, and projects that make up the HMRC network
Featured project
You’re On It
Pablo and UNLIMITED launched a major new campaign for His Majesty's Revenue and Customs (HMRC) to promote its digital channels and encourage taxpayers to use the free HMRC app for managing simple tasks like Self Assessment payments, Child Benefit claims, and checking tax codes. The campaign, titled ‘You’re On It,’ aims to raise awareness of the app—currently known to just 21% of taxpayers—and highlight the ease and speed of handling tax affairs digitally. Targeting digitally native 18-34-year-olds, the campaign contrasts everyday life’s small messes with the satisfaction of staying on top of tax matters using the app. Running across VOD, social, DOOH, digital audio, influencer partnerships, and more, the work is part of HMRC’s long-term digital transformation to improve customer experience and help close the UK’s £36 billion tax gap. Central to the campaign is a 30-second film directed by Eoin Glaister, featuring a chef staying in control amid kitchen chaos, supported by a relatable influencer push and media planning by MG OMD.
Teams spotlight
The teams with the most verified roles on HMRC projects
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