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Horse Racing Ireland projects with the most verified people and teams
Inside the Horse Racing Ireland network
The people, teams, and projects that make up the Horse Racing Ireland network
Featured project
Folk VML’s integrated campaign for Horse Racing Ireland, “Racing Runs in Us,” repositions horse racing as a vital thread in Ireland’s cultural fabric—more than a sport, it’s a shared heritage woven into everyday life. Through evocative visuals, ambient sound design, and authentic voices from within the racing community, the campaign reveals the sport’s subtle yet omnipresent influence across towns, traditions, and conversations. Live across TV, radio, digital, and OOH, it invites the public to feel racing’s pulse in rural tracks and urban reflections alike, reinforcing that horse racing is not just seen—it’s felt, and it runs through Ireland’s social, emotional, and economic identity.Teams spotlight
The teams with the most verified roles on Horse Racing Ireland projects