HSBC
About HSBC
The work made for HSBC runs to 45 verified projects since 2015 — mostly Campaign, Brand and Advertising. Most of it comes from 21 teams, including Wunderman Thompson, VML and Factory Studios. The people who work most often on HSBC projects include Mike Watson.
Trending projects
HSBC projects with the most verified people and teams
Inside the HSBC network
The people, teams, and projects that make up the HSBC network
Featured project
The Right Wave
We're There is HSBC's global brand campaign presenting the bank as the experienced partner that stays alongside customers when markets shift. Its centrepiece is The Right Wave, a 60-second hero film shot at Teahupoʻo in Tahiti, where big-wave surfer Matahi Drollet trusts jet ski driver Tahurai Henry to tow him into 25-foot swells. The life-or-death bond of tow-in surfing stands in for navigating volatile markets with the right partner beside you. Directed by Kiku Ohe and filmed in real, high-risk conditions, the film runs across digital, social and streaming cutdowns plus in-flight entertainment in markets including the UK, Hong Kong, Singapore, India, China, the UAE, Mexico and the US, with outdoor executions alongside. The campaign also extends into a cinematic photography series for airport jet bridges worldwide, as well as print, POS and retail: 70 stills and 10 motion assets across 10 cities, from friends in a Hong Kong tea restaurant to a suit fitting in Singapore and a walk beside the Brooklyn Bridge. These were built from hero shoots in Dubai, Cape Town and Hong Kong, locally sourced photographers in cities such as New York, London, Mumbai, Mexico City, Shanghai and Singapore, and licensed imagery, with 14 photographers involved in total.
Teams spotlight
The teams with the most verified roles on HSBC projects
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People spotlight
The people with the most verified roles on HSBC projects
