Hudson's Bay
About Hudson's Bay
The work made for Hudson's Bay runs to 7 verified projects since 2017 — mostly Marketing, Design and Brand.
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The people, teams, and projects that make up the Hudson's Bay network
Featured project
Make It Last
Canadian Tire’s ‘Make It Last’ campaign celebrates the launch of the Hudson’s Bay Stripes Summer ‘26 Collection, marking the first fully integrated seasonal rollout since the brand took over stewardship in 2025. Rather than treating the collection as a traditional retail drop, the campaign leans into emotional storytelling and recognisable Canadian summer rituals, using the iconic four-colour Stripes palette to evoke nostalgia, warmth and togetherness. Rolling out across TV, CTV, social, digital and in-store, the campaign positions Hudson’s Bay Stripes as a timeless lifestyle brand rooted in everyday moments, while reinforcing Canadian Tire’s ambition to honour the legacy of the collection in a way that feels contemporary, authentic and distinctly Canadian.