Hudson's Bay
About Hudson's Bay
The work made for Hudson's Bay runs to 8 verified projects since 2017 — mostly Marketing, Design and Brand. Most of it comes from 2 teams, including LG2 and Pangram Pangram Foundry.
Trending projects
Hudson's Bay projects with the most verified people and teams
Inside the Hudson's Bay network
The people, teams, and projects that make up the Hudson's Bay network
Featured project
Hudson's Bay Brand Identity
LG2's refresh of The Bay, repositioning Canada's oldest brand and retailer as a modern, digital-first lifestyle marketplace. A refreshed wordmark and graphic system are built on the heritage four-colour stripes and set in Neue Montreal from Montréal foundry Pangram Pangram. The positioning Live a Colourful Life uses near-monochromatic portraits in each stripe hue, rolled out across packaging, bags and tags, Rewards and Mastercard cards, OOH, digital banners and social.
Teams spotlight
The teams with the most verified roles on Hudson's Bay projects
Team
Team
