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Poche Cose Sono per Sempre ("Few things are forever") is the campaign that brought Megan Gale back to Italian advertising, and the first time iliad has built its communication around a famous face. Gale became one of the country's most recognisable advertising faces as the star of Omnitel's (later Vodafone's) mobile campaigns around the turn of the 2000s. Here she walks through the city in a red dress, turning heads as passers-by recognise her, and steps into an iliad store. Her arrival makes the point of the campaign without spelling it out: even the most settled choices, like a mobile operator people have stayed with for years, can be reconsidered. The closing line "Come iliad c'è solo iliad" ("There's only one iliad") ties the idea back to the brand's promise of locked prices, transparency and offers that don't change over time. The 30- and 15-second film launched on TV on 10 May 2026, with CTV, digital out-of-home including domination of Italy's main railway stations, audio and digital audio, a takeover of the main national newspapers, and the brand's social channels. A second spot, "Parlano i fatti", followed for iliad's eighth birthday at the end of May.
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The people with the most verified roles on iliad projects