iShares
About iShares
The work made for iShares runs to 2 verified projects since 2022 — mostly Strategy, Advertising and Video. Most of it comes from 4 teams, including DDB (Legacy), Mindshare and Edelman. The people who work most often on iShares projects include Caroline Kousidonis, Christopher Kasper and Eric Cruz.
Trending projects
iShares projects with the most verified people and teams
Inside the iShares network
The people, teams, and projects that make up the iShares network
Featured project
Future Baller$
To counter the perception that ETFs are a slow and boring way to invest, iShares launched a unique sponsorship campaign targeting young, first-time investors influenced by meme stocks and quick wins. Recognizing that young NBA rookies face similar financial challenges—sudden wealth and little investment knowledge—the brand partnered with five top 2023 NBA rookies, paying them in iShares ETFs they agreed to hold long-term. By sharing these athletes’ stories as the "Future Baller$" class, iShares reframed long-term investing as aspirational, successfully capturing the attention of a skeptical audience and generating $1.1 billion in net new business for BlackRock amid a down market.
Teams spotlight
The teams with the most verified roles on iShares projects
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People spotlight
The people with the most verified roles on iShares projects
