Jontex
About Jontex
The work made for Jontex runs to 2 verified projects since 2019 — mostly Campaign, Brand and Design. Most of it comes from 3 teams, including BETC, Mr. Pink and Pródigo Filmes. The people who work most often on Jontex projects include Giovanna Monastero and Fabricio Lisboa.
Inside the Jontex network
The people, teams, and projects that make up the Jontex network
Featured project
How to Please a Woman
Jontex, part of Reckitt, has launched a Women’s History Month campaign with BETC HAVAS that redefines female pleasure beyond intimacy, positioning it as a matter of rights, respect, and everyday autonomy. Titled “How to Please a Woman,” the campaign uses an ’80s-inspired, sensual aesthetic to subvert expectations—shifting focus from traditional depictions of intimacy to issues like equal pay, personal safety, and recognition. By contrasting seductive visual language with broader social realities, the work reframes pleasure as something rooted in equality and freedom, not just the bedroom. Running across social and audio platforms, and creatively navigating ad restrictions, the campaign signals a longer-term evolution in Jontex’s positioning—expanding the conversation around pleasure into cultural and societal spaces while reinforcing its role as a progressive voice in the category.
Teams spotlight
The teams with the most verified roles on Jontex projects
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Team
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People spotlight
The people with the most verified roles on Jontex projects