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The Kansas brand platform ‘Cut from a different cloth’ is rooted in the fact that Kansas develops its own high-performance fabrics; Kansas Fabrics® which we now have named, conceptualized and redesigned. So, they stand out making Kansas products work harder on the shelf and continuously contribute to building a differentiating and long-lasting position. The repositioning is supported by a 360° makeover of the visual identity. A new logo, color palette, image style, typeface and icons which in unity lift Kansas core values; durability, functional design, and craftsmanship, into the world of the modern workwear. https://fireball.dk/