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Pingvin Brand Packaging Redesign
Toms’ traditional Pingvin brand, one of the Danes’ preferred candy brands, was in need of a modern makeover. A shopper study showed that consumers chose their candy based on favorite products such as Heksehyl, Chocofant, Blue Jeans – not based on the brand. A renewal of the Pingvin portfolio was initiated to revamp any product that was not considered a strong classic. We brought the popular penguin back to life, updating visual elements to communicate a greater and more tempting taste experience. https://fireball.dk/
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