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FCB Amsterdam’s new phase of the Dutch Gambling Authority’s Gokstop campaign tackles gambling addiction with a digital-first strategy featuring online videos, social assets, and real-life testimonials. Highlighting stories like Dave van der Schaaf, a former addict who opted for a 99-year voluntary self-exclusion, the campaign emphasizes reclaiming control and building a new life. Using AI alongside human insights, the initiative reaches often-invisible audiences at risk of gambling, while always-on targeted campaigns across Google, YouTube, Meta, and Snapchat drive engagement and behavioral change. With the slogan “Take back your life, take a Gokstop”, the campaign underscores social connections and personal empowerment, helping people turn life itself into their favourite game.Teams spotlight
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