Keller Williams
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The work made for Keller Williams runs to 2 verified projects since 2026 — mostly Design, Strategy and Development.
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F is for Florida
“F is for Florida” is a provocative OOH campaign created for Sarasota-based real estate agent Theresa DiNapoli by Up To Something. Taking over a billboard corner in Queens, NY, the headline “Hey, NY. Go F****** Yourself.” initially shocks commuters before revealing its punchline through the URL FisforFlorida.com. With three bold displays and no traditional real estate headshots, the campaign cleverly reframes a confrontational message into a relocation pitch, positioning Florida as the ultimate mic-drop response to New York winters.