Kwai
About Kwai
The work made for Kwai runs to 1 verified project since 2025 — mostly Campaign. Most of it comes from 2 teams, including Bumblebeat and BETC HAVAS.
Trending project
Kwai projects with the most verified people and teams
Inside the Kwai network
The people, teams, and projects that make up the Kwai network
Featured project
Legal Tracks
To make its terms and conditions more engaging, Kwai launched ‘Legal Tracks’ — a campaign that transforms dense legal text into original songs across genres like rap, reggaeton, and samba. Created by BETC HAVAS with KondZilla and Bumblebeat, the initiative rewrites platform rules as catchy, culturally relevant tracks performed by local artists. Each song preserves the meaning of key policies—like safety, misinformation, and image rights—while making them fun, memorable, and accessible. Released via radio, social, and the app itself, the campaign shifts behavior from “accepting without reading” to “listening to understand.”.
Teams spotlight
The teams with the most verified roles on Kwai projects
Team
Team
