Lacta 5Star
About Lacta 5Star
The work made for Lacta 5Star runs to 1 verified project since 2018 — mostly Campaign, Animation and Advertising. Most of it comes from 1 team, including Wieden+Kennedy. The people who work most often on Lacta 5Star projects include Denis Milani Adriano, Will Panassi and Felipe Paiva.
Inside the Lacta 5Star network
The people, teams, and projects that make up the Lacta 5Star network
Featured project
The Marvelous World Of Chocolate
When it came time to create a campaign to remind people that Lacta 5Star bars are an explosion of flavor, things got a little dark. Dark, and chocolatey, and crunchy. In the new campaign for the chocolate brand, we created a world where tiny chocolate people meet their untimely demise via delicious caramel and wafer flakes. The message in all the mayhem: “There’s a kick in every bite.” The campaign earned 579 million impressions (44% above targets), and 33.6 million views. 89% of comments on the campaign were positive and almost 50% of people who commented tagged their friends. https://www.wk.com/work/brand/lacta-5star
Teams spotlight
The teams with the most verified roles on Lacta 5Star projects
Team
People spotlight
The people with the most verified roles on Lacta 5Star projects
