L&C Mortgages
About L&C Mortgages
The work made for L&C Mortgages runs to 2 verified projects since 2026 — mostly Campaign, Brand and Design. Most of it comes from 2 teams, including Thinkingbox and Onwardly. The people who work most often on L&C Mortgages projects include Elinor Vasiliou.
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L&C Mortgages
L&C Mortgages’ relaunch uses a handcrafted puppetry approach to make the typically high-stress mortgage category feel more human, accessible, and memorable. At the center of the campaign is Lucy, a vibrant pink spokespuppet designed to embody warmth, expertise, and guidance, often appearing directly within customer moments to offer reassurance during the mortgage journey. Created using traditional in-camera puppetry techniques, the campaign leans into a deliberately handmade aesthetic to emphasize craft and personality over polished financial advertising. Across social films and stills, Lucy becomes a friendly, ever-present guide, reframing L&C’s service as approachable and supportive while turning complex financial decisions into something more relatable and emotionally engaging.
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