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Haven Holidays’ latest integrated advertising campaign officially launches on December 20th, 2024, across owned media channels, celebrating the joy of creating cherished family holiday memories and how these moments live on through photographs. The campaign emphasizes Haven’s refreshed brand messaging, “More of what you love,” showcasing the parks as gateways to the UK’s stunning coastline while offering much more. The campaign debuts in cinemas on December 21st alongside Sonic the Hedgehog 3 and airs on TV from Boxing Day. It follows Haven’s multi-million-pound investment in parks across England, Scotland, and Wales, which includes upgraded accommodations, enhanced activities, entertainment, indoor pools, and scenic coastlines. These improvements aim to help families craft even more unforgettable moments together. Highlighting Haven’s three key offerings—Haven Holidays, Haven Hideaways, and Haven Home Ownership—the campaign features an authentic intergenerational family from Scarborough, North Yorkshire. Through a series of photographs displayed in the family’s home, the ad illustrates the laughter-filled adventures and activities available at Haven’s 39 coastal parks. As the camera scans over the images, they come to life, inviting the audience to step into the scenes and experience the magic firsthand.
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