Les Producteurs de lair du Quebec
About Les Producteurs de lair du Quebec
The work made for Les Producteurs de lair du Quebec runs to 4 verified projects since 2024 — mostly Campaign, Strategy and Brand. Most of it comes from 1 team, including LG2. The people who work most often on Les Producteurs de lair du Quebec projects include Beatrice Munn and Alexis Clovis Prud’homme.
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Featured project
Filtré par le Lait (Filtered by Milk)
Les Producteurs de lait du Quebec (PLQ), in collaboration with LG2 and media agency Touché!, is rolling out a nostalgia-inspired campaign to promote milk to generation Z. The initiative plays on the generation’s love for all things 1990's and 2000's, and features a digital filter inspired by the popular fisheye lens, which was reimagined as the “Milkeye.” This fun, glass-of-milk-inspired prism allows users to personalise their selfies on TikTok, Snapchat and Instagram. The French campaign, called Filtré par le Lait (Filtered by Milk), spotlights eight influential personalities popular with 16- to 24-year-olds. The 60- and 30-second behind-the-scenes videos are running across Quebec on social media, proximity OOH, and as pre-roll on streaming platforms Netflix, Disney+ and Prime Video.
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The people with the most verified roles on Les Producteurs de lair du Quebec projects
