LNER
About LNER
The work made for LNER runs to 3 verified projects since 2022 — mostly Campaign, Advertising and Brand. The people who work most often on LNER projects include Tom Arnold.
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Featured project
Freedom all the way
LNER, the rail operator on the East Coast Mainline, has launched a comprehensive brand campaign titled "Freedom all the way," featuring its inaugural brand character, Eleanor. Developed in collaboration with M&C Saatchi, the campaign aims to encourage more frequent travel with LNER by showcasing the enhanced customer experience and benefits of their services. Inspired by Fatboy Slim's "Weapon of Choice," the creative concept centers around the freedom of the LNER journey. The campaign introduces Eleanor, a puppet character, in a 60-second film depicting the joy and possibilities of LNER travel. The initiative incorporates a new bespoke headline font, an updated brand aesthetic, and engages customers across various channels.Credits
People spotlight
The people with the most verified roles on LNER projects
