Lúčnica
About Lúčnica
The work made for Lúčnica runs to 1 verified project since 2025 — mostly Brand, Rebranding and Design.
Inside the Lúčnica network
The people, teams, and projects that make up the Lúčnica network
Featured project
The Meadow of Living Traditions
For the 75th anniversary of the Slovak artistic ensemble Lúčnica, we rebranded the organization with a refreshed purpose: "Youthfulness and cultivation of traditions and the beauty of Slovak folklore live for everyone." The new brand claim, "The Meadow of Living Traditions," emphasizes the connection to the meadow in the brand's name. The visual identity incorporates dance, music, and artistic elements as the "seeds," with a new logo symbolizing both a meadow flower and a dancer. The logo also features a custom font, preserving the legacy of the original graphic element from Lúčnica's founding.