LYS Technologies
About LYS Technologies
The work made for LYS Technologies runs to 1 verified project — mostly VisualIdentity, B2B and Rebranding.
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LYS Technologies Brand Strategy and Visual Identity
LYS is on a mission to create personal light adjusted to people’s inner rhythms and daily routines, enabling healthier living with light and making it available for everyone. They came to Designit for a new brand strategy and a visual identity refresh. To reposition its business from a B2C wearable tech company to a B2B software as a service (SaaS) company, leveraging a large circadian rhythm and light intake database. Aligning and expressing LYS's vision to meet future customers' needs is vital to gaining a foothold in a new yet rapidly evolving market. The opportunity to scale the team and business with great success relies on a strong brand purpose and vision and the ability to translate it into effective communication. In light of such a radical shift, a company must revisit its go-to-market strategy to reposition it with high impact. In close collaboration with LYS, we proposed a 5-week process to revitalise the LYS brand to fit its new business strategy and audience. The first two weeks focused on gaining relevant internal and external market insights with LYS. This served as the foundation for crafting the company value proposition, leading to the company vision and driving market awareness. In the following two weeks of strategy, we built a strong foundation for a new verbal and visual identity that reflected our vision, value proposition, and customer needs and wants. Credits Designit https://www.designit.com/work/lys-technologies