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Magic Mind’s “Lil’ Genius” campaign brings the brand’s mental performance proposition to life by personifying the overworked inner genius responsible for keeping up with everyday demands. Created by Raindrop, the campaign uses fast-paced humor and surreal visual storytelling to show what happens when information overload pushes the mind to its limits. In the hero film, a professional’s inner “Lil’ Genius” struggles to manage a chaotic control room filled with alarms, flames and overflowing notifications before Magic Mind provides the support needed to regain focus and calm energy. The campaign also introduces a second character whose more philosophical inner genius approaches mental overload with a different perspective. Running across CTV, Meta and YouTube, the campaign includes a two-minute hero film alongside 60-, 30- and 15-second versions and digital social assets.Teams spotlight
The teams with the most verified roles on Magic Mind projects
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The people with the most verified roles on Magic Mind projects