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Raindrop has launched a playful and visually inventive campaign, “Panda-Monium 2.0,” for Meiji Hello Panda, the globally loved Japanese snack of crunchy, cream-filled cookies featuring pandas in sports. The campaign targets Millennial and Gen Z parents to drive awareness, engagement, trial, and repeat purchase. Two hero :30 TV spots follow a brother and sister competing in soccer, blending live action, animation, and stylized diorama-like worlds, with motion design highlighting playful moments—from bites to goals—to reflect the joy of children at play. Amplified across OTT, YouTube, Meta, and OOH, the campaign emphasizes Hello Panda’s family-friendly ingredients (peanut- and high fructose corn syrup-free) while using a cinematic visual style that elevates everyday snack moments. The launch runs through March in key U.S. markets, aligning with the Winter Olympics, with a second phase planned from April to leverage social engagement, OOH, display, and seasonal sports tie-ins through the back-to-school season.
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