Magnolia Bakery
About Magnolia Bakery
The work made for Magnolia Bakery runs to 2 verified projects since 2022 — mostly Strategy, Campaign and Advertising. Most of it comes from 1 team, including Jones Knowles Ritchie. The people who work most often on Magnolia Bakery projects include Clarem Gonzalez, Deanna Nolasco and Carlos Bocai.
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Magnolia Bakery projects with the most verified people and teams
Inside the Magnolia Bakery network
The people, teams, and projects that make up the Magnolia Bakery network
Featured project
From New York Treat to Anywhere Eat
The design agency Jones Knowles Ritchie presents a new spin on an old favorite with their cheery new identity system for Magnolia Bakery. As the bakery rapidly expands beyond their West Village headquarters, they wanted to freshen up their look while retaining their most classic elements. The resulting design calls back to several of the bakery’s trademarks, including a pastel palette inspired by their frosting and sprinkles, as well as mint green and checkerboard motifs that recall the shops’ floors and walls. Apartment building imagery hearkens back to their origins as a neighborhood staple, while also inspiring thoughts of the cozy, nostalgic aesthetics that were popular during their turn-of-the-century breakout. The “icing on the cake” is a swirly new logomark inspired by the meticulous swirl atop their cupcakes— which sometimes takes 40 hours to perfect!
Teams spotlight
The teams with the most verified roles on Magnolia Bakery projects
Team
People spotlight
The people with the most verified roles on Magnolia Bakery projects