Meadow Fresh
About Meadow Fresh
The work made for Meadow Fresh runs to 1 verified project since 2026 — mostly Brand and Campaign. Most of it comes from 4 teams, including McCann, The Sweetshop and Mango Communications.
Inside the Meadow Fresh network
The people, teams, and projects that make up the Meadow Fresh network
Featured project
Fantasy Herd Draft Week
Meadow Fresh has launched ‘Fantasy Herd’, believed to be the world’s first fantasy sports league powered by real cows. The game lets players draft cows from a 500-strong herd at a North Otago dairy farm and score points based on real milking and behavioural data collected via smart collars. Launched during the Super Bowl halftime broadcast on TVNZ1, the competition blends Kiwi humour with real farm tech, showcasing the innovation behind modern dairy. After six rounds, the top player will be crowned champion and win $20,000.
Teams spotlight
The teams with the most verified roles on Meadow Fresh projects
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