The Warehouse
About The Warehouse
The work made for The Warehouse runs to 6 verified projects since 2022 — mostly Campaign, Brand and Video. Most of it comes from 8 teams, including DDB (Legacy), TBWA and MG OMD.
Trending projects
The Warehouse projects with the most verified people and teams
Inside the The Warehouse network
The people, teams, and projects that make up the The Warehouse network
Featured project
This Is Warehouse Country
The Warehouse has launched “This is Warehouse Country,” a new brand platform positioning the retailer as an enduring and beloved part of Kiwi life. The campaign moves beyond products and promotions to celebrate the everyday moments The Warehouse has been part of for generations—from learning to drive in its car parks and sheltering under its iconic red bags to preparing for road trips, sporting weekends and family celebrations. Built around the idea that “The Warehouse has never missed a moment,” the platform draws on the brand’s nationwide footprint, heritage and emotional connection with communities while supporting its broader business transformation and ambition to become New Zealand’s number one retailer again. Through TV, digital and OOH, the work combines humour, warmth and nostalgia to reconnect New Zealanders with the brand while signalling its next phase of growth.
Teams spotlight
The teams with the most verified roles on The Warehouse projects
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People spotlight
The people with the most verified roles on The Warehouse projects